Hi! I’m Joy

A Personal Stylist twice trained at The London College of Fashion & passionate about helping women elevate their style! 

After 13 years working as an accountant in the City, I became extremely frustrated working long hours and just feeling like ‘this can't be all there is to life’. 

In 2003, I had what I call my epiphany or come-to-myself moment, when God told me what to do. I began brainstorming my business idea with friends…starting a personal styling image consultancy. 

So I embarked on a personal styling course at the London College of Fashion & graduated in 2007, with flying colours. 

I  took a massive leap of faith, quit my job, sold my house & started Potential U!

My passion for fashion was ignited when I was a child. My mum was always well dressed, exuding confidence & taking care of herself. I saw the synergy between styling & looking after yourself as a woman and how it boosts your confidence. Which is my mission for every single woman I work with! 

I want you to feel totally confident in your own skin and to feel absolutely great, exactly as you are.  To dress well & feel incredible about yourself, inside and out. 

Helping women feel confident in their skin is my thing!

And I’d love to do the same for you. 

So if you’re ready to the next step, to elevate your style and fall in love with your wardrobe, here’s how we can work together!

Joy